Do you Swash?

Spotted this at the very bottom of the Target main page- "Swash"? what is that? Based off the packaging graphics alone, I first thought it was some sort of energy/sports drink- but I would be wrong. Apparently it's a new cleaning system from Tide. I guess kind of an "in-between" traditional cleaning thing- where you just need a little refresher and not necessarily a whole wash. Sort of like, a little febreeze, a little static guard, and a little dryel all in one? Sounds interesting- although I wonder how effective it is, especially the ironing ability. A little googling revealed their main site with more descriptions. I guess it's only available online. Target has a $1 off and free shipping if you get it through their site. I'm intrigued. Anyone tried this?